Website Traffic Conversion

Every once and a while it’s a good idea to give yourself a website audit, so today we’re sitting down and having a website traffic conversion. Starting with your homepage, check your site load time, view your image resolution, make sure links work, check your contact form, read your copy – does it fit your brand personality? As time goes on, WordPress and plugins update, your portfolio may change, and your brand personality may evolve. Your website should never be set in stone – it should always be scaling to fit your business and your users.

Take a look through our website conversion funnel below – and see if your site is working for you. Shoot us a message if we can help improve your site experience.

STEP ONE:
Build Awareness – drive Traffic

Create Content   |   Create Links   | Spread the word

Optimize (SEO)  |  Advertise 

STEP TWO:
Interest / relevance  /  functionality

Load Time  |  Usability  | Quality

STEP THREE:

Targeted content / Desire

Photography   |   Copywriting

Brand Personality

STEP FOUR:

Path / Pursuation

Poor Navigation  |   Hard to find CTA

Contact Information

STEP FIVE:

Action  / Submission

Purchase Process

Form Length