“It seems effortless at Anthropologie, but the process to get it to appear so wasn’t effortless. Most designers didn’t grasp Daugherty’s vision. She went through three and landed on Nikki Nuckols. The creative director at DoodleDog really understood the brand Daugherty was shaping. With labels in shades of nude with green accents to hint at hemp, Fine Healing Goods’ packaging is feminine, but not overly feminine. It nods at CBD, but CBD isn’t the primary design focus.”