Search Results for: fashion

Fashion Website Designer – Paula Rallis Launch

February 17, 2019

Fashion Website Designer

Doodle Dog Creative, launches eCommerce website design for well-known fashion blogger out of South Carolina, Paula Rallis. Using Woocommerce, we have created a user-friendly, branded website. Bringing uniqueness and soul into the home, the Paula Rallis Shop is home to vintage goods, custom furniture and travel finds under our roof in Greenville, South Carolina. From French linens, to Moroccan rugs and antiques hand selected from the Paris flea market, the shop curates pieces that cannot be found anywhere else.

With her first brick and mortar, Paula Lipsey Rallis is bringing her French descent and style back home to Greenville, South Carolina. Hand selecting each piece, Paula travels internationally to bring chic and unique items into the shop. Trained by her grandmother Colette, an interior designer from Laon, Paula is creating a lifestyle brand that can be translated into any space. With so many unique options to find, Paula does a phenomenal job of choosing the unique. Alongside her husband Ron, Paula also renovates residential and commercial properties in the Greenville, South Carolina area. We’ve been so honored to work with Paula and her husband on their other brand ventures as well, including Westfield – a Greenville wedding and event venue.

About the Storefront: With a commercial building empty, Ron was approached by a national donut chain for a lease. The building itself was beautiful – stand alone in the heart of North Main, white with modern touches, a gas station originally. The Rallis family knew they could do better than donuts, and Paula Rallis Home was born.

To create this custom WordPress e-commerce platform, we used Woocommerce. This creates a completely user friendly, branded shopping experience. Interested in chatting with us about your custom brand design or having us create a custom responsive website for your brand? Contact us today!

Fashion Blogger Website Design – One Small Blonde

March 12, 2018

Fashion Blogger Website Design

Smart. Stylish. Successful. A hard combination to find in a soloprenuer, but Brook, owner of One Small Blonde, is just that. With a huge social following, she has built a wildly successful online brand and presence – so we were very flattered to be selected to relaunch her website. We focused on retaining the brand recognition she had already worked so hard to build, but produce a fashion blogger website design that was a bit more sophisticated and could communicate her brand personality at first glance to her visitors. While designing, we also wanted to focus on the technical / functional aspects that will help her site convert and provide a healthy ROI on her investment with us. We created a design that provided users an easy path to follow, a stress-free experience to find and shop recent social posts, and an intriguing teaser style layout that encourage additional clicks. We love creating custom sites and making those sites easy to use for site visitors.

Head over and check it out! (don’t forget, you’ve been warned… you may get sucked in and keep clicking through!) Like what you see? Contact us to talk about your next web design project!

Fashion Brand Design – NYC Clothing Designer, Emerald Black

October 25, 2017

Fashion brand design

The Doodle Dog creative team is proud to reveal a new custom fashion brand design for Emerald Black, a New York City fashion designer.

When the founder behind this NYC fashion brand, Esmeralda, ventured into creating SocialTanks she decided to create her own fabric blend. Quality was important, the neckline, armholes and waist, were all tailored to fit at a specific measurement to enhance a woman’s silhouette, appeal to her feminine shape and be more than your basic tank.

When it came to design, classic minimalism with something a little different to accent the design was the goal. While working on the logo design and brand in general, we focused this same level of attention to detail, clean lines, and simplistic beauty to her brand to make it chic and timeless.

Take a look at the brand board we created to kick off the project. A brand board is the first design delivery we provide during a custom brand design project. It helps set the tone for the rest of the project, with the initial logo design concept, color palette, typography selections and mood/inspiration board.

A lookbook / media kit full of the various shirt styles was designed to be printed or digitally sent to potential retailers interested in carrying the products.

Take a look at other fashion brands we’ve worked on in the past here!

Pretty and Preppy Brand Identity and Online Fashion Boutique

April 8, 2015

Presenting the prettiest, preppiest brand you ever did see! Pink and navy polka dots and stripes come together to make this brand bold, classy and loads of fun. A gold foil hand-lettered logo and fashion-forward fonts bring the entire look together, giving Pretty Southern a new look that screams preppy charm. We can’t wait to see how Pretty Southern grows with their new brand and their new online ecommerce boutique. Stop by and start shopping here!

Brand Identity for fashion driven eCommerce website, Catherine Masi!

December 10, 2014

Introducing the new brand identity, and website for Catherine Masi, a shop of, “All things lovely to prettify your hair, body, home and lifestyle.” We’re so pleased to unveil this soft, feminine design in gold and blush. This custom website is soft and sweet, with a clean layout and onsite e-commerce functionality, so customers have the convenience of shopping without ever leaving the page, and to simplify Catherine’s life a bit more. It’s a perfect example of a beautiful website inside and out! The subtle (and whimsical) ladylike polka dot print and washi tape elements to give Catherine Masi all the unique details this brand deserves. Take a look at the new site logo, icons, site design and more!