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Venue Website DesignAs a designer, you (sometimes) are lucky enough to get to work with clients, and on projects, that you can completely relate to, and end up being so proud of when it’s launch day. This Venue Website Design (and brand design) just so happens to be one of them. Introducing, Westfield, a complete brand design and venue website design for a new venue opening its doors in Greenville. Owner, Paula Rallis, is already a successful online trendsetter and influencer – with her fashion brand and social following, who decided is expanding her reach to her soon to open (stay-tuned) brick and mortar and this venue. When Paula first came to us, she mentioned she was looking for something that was modern, bold, fashion-forward and could stand alone from the traditional script inspired wedding brands. We started by designing the modern “W” logo and icon mark below. We were also lucky enough to create brand collateral, from the easily recognizable tote bags, postcard leave behind, business cards and of course the custom website. We love the way this brand stands out amongst the competition and immediately shows off the fashion inspired brand personality at first glance. Take a look and let us know what you think! An open concept with 20,000 square feet at your mind’s fingertips. Gas lanterns and towering outdoor draperies welcome you to our front steps. Join us in the living room as your imagination starts to wander on our emerald green, velvet couches. Light pours in the all-white space through massive black metal windows onto the neutral concrete floor. There are no structures to hide, no carpet to cover – just a blank canvas for each event that graces our doors. Hidden in the shade of the Swamp Rabbit Trail, Westfield is centrally located in downtown Greenville, SC without being among the crowd. At the entrance of the city’s newly proposed park, the areas surrounding us will just become more stunning. Stop by and take a look at the live venue website design for Westfield.
In March 2018, the Woodbine Mansion was purchased by the Levin family. That’s when Becky and her family reached out to us to create a brand for this historic venue as they restored it to its 1931 state. Becky founded Pearl Events Austin in 2010, and has been planning fairytale weddings and custom events ever since.When Becky started working with us they wanted something that would appeal to the modern bride while still being deeply rooted in the mansion’s history. Inspired by this Victorian-style mansion we created a simplified version of the intricate Victorian monograms from the era with a clean supporting serif type. We stuck with a subtle palette that is both elegant and period appropriate. Led by Becky’s vision and a new brand for this beautiful, historic estate, she and her family look forward to hosting special occasions and events at the Woodbine Mansion. Check out the venue for yourself on their brand new custom WordPress website. Get to know the owner of the mansion: Why did you start your business?
Check out the Woodbine Mansion website here. Check out other other amazing venues we’ve worked with.
Because I needed a job, and decided I didn’t want to work for someone else! That’s the practical reason. The heart of it though was that I longed for creative freedom to serve people I saw had a need that I could meet with my specific gifts and skills. I hoped I could make a living doing so, because if not, I was going to have to get a side job to fund this passion. Ha! Having a business is the channel that dream could come to life through. So, I took the leap. As it turns out, I’m now a business nerd too and find that entrepreneurship is in fact the life for me!What is unique about your business?
I hope alot of things, but the number one feedback I get from my clients on what they believe if unique about working with me is that I truly listen to them and honor them throughout their project. And it is my joy to take their unique requests, little quirks, and unusual treasures and take all of that in to account when creating their design so that it truly reflects them and meets their specific needs in a very special way. Interior Design is such a personal business. People are trusting me with their personal space, letting me in to their homes to see how the live and letting me in on what they need help with. I see the messy closets, the piled counter tops, what’s working, what’s not – the behind the scenes of their lives. I treat that kind of vulnerability with utmost care and respect. I consider the ground on which we work – their homes – sacred. There is alot of self-discovery along the way, as they learn about their own likes and dislikes, priorities and preferences when it comes to their own lifestyle and home. We all need to be able to work together within a safe space, so criticism and judgement have no part in the design process. Only listening, problem solving, and creating. Improving your home should be an uplifting, enriching, personal experience!What’s on your Playlist?
Goodness! This could be a wild one. I just checked my “recently played” on Spotify and have everything from the jazzy classics of Dean Martin, Frank Sinatra and Harry Connick Jr., to indie and synth-pop like Walk The Moon, Magic Man, and Borns – to folk such as Lord Huron, Joshua Radin, and Taylor John Williams. Basically my musical taste is about is eclectic as my decor taste. My newest song find that I’ve been playing on repeat this week is “Feel it Still” by “Portugal. The Man” – who I’d never heard of until this song, which has such a fantastic beat!Where do you find inspiration?
Everywhere! I have 24,000 photos and counting on my phone largely due to my snapping-inspiration-
everywhere-I-go “problem”. It doesn’t matter if I’m eating at a new restaurant, meandering down a sidewalk, driving through a neighborhood, traveling to a new city, wandering through the park. I look up, down, and around, expecting to be amazed – and I’m never disappointed. There is always a pattern, color or texture just waiting to be discovered and appreciated!Why did you decide to work with Doodle Dog?
I’ve always believed “dog people” could be trusted. I’ve also always believed in and been sold on stand-out branding. (I’m the kind of person who buys wine just because of the visually appealing labels or witty names, which basically makes up my mind that I’m going to love the wine!) Something about the whimsical and fur-friend themed brand drew me in, because – have you met my dogs?? I studied Doodle Dog’s work and dove further in to the brand. Almost instantly, I knew they were the firm I wanted to work with. Everything from their own website to portfolio, to their voice, message, mission, and methods (loved the organization of their processes, the clarity and visual loveliness of the media packet – I could go on and on about what I loved from the start) just stood out in every way like no other firm had in all of the research I’d done in and out of state. The fact that they worked alot with creative brands specifically, really sealed the deal for me. I’d met with and considered several other firms before finding Doodle Dog, and none of them really seemed to grasp how/why my brand needed to look and feel different from their typical organization’s or commercial client’s website. Doodle Dog just “gets” it. (And, another small factor might be that they are a Texas brand. Originally being from Texas myself, I’ve also always believed Texans can be trusted, too. ;))Why did you feel the time was right to kick-off this project?
I had been wanting to update my original website for some time, as I became increasingly aware that my company’s needs had grown beyond my original sites functional capabilities. It was during Marie Forleo’s B-School course that I realized it was time to build an updated site that truly represented my brand aesthetically and functionally. I had been searching for the right firm for about a year before B-School finally prompted me to buckle down and make it happen, which is when I made my final search out of state and to my delight, found Doodle Dog! We started working together shortly after with a goal of launching the new site around my company’s 5 year anniversary, which just seemed like the perfect way to celebrate that milestone!What’s your favorite part of your new site or new brand?
Gosh, it’s hard to pick a favorite part – I love it all so much! I am definitely pumped to have a Home page and About page that finally feels like an invite to hang out and get to know us, instead of the sometimes over-polished “interior designer” box I felt I had to fit in to when starting out 5 years ago. Nikki and her team did such a great job of listening to me and helping me translate my heart and vision for this project in to a site that is truly an authentic representation of my brand in every way.What advice would you give to someone considering a rebrand or relaunch?
That’s simple! Three words: Hire Doodle Dog!! 🙂 (But for an extra tip, start saving and archiving your company’s journey in an organized fashion as you go to so the important things are always up to date and at the ready. If you wait until you have 5 years worth of images, reviews, and other content to sort through – you may be amazed at how long it takes to round up everything that you want to include in your new site. Don’t ask me how I know this… )Is there anything else you would like to mention?
I’d like to thank my dogs, Rufus and Nellie, for being so adorable unfailing examples of unconditional love in a world of conditions. They inspire me.