Website Traffic Conversion
Every once and a while it’s a good idea to give yourself a website audit, so today we’re sitting down and having a website traffic conversion. Starting with your homepage, check your site load time, view your image resolution, make sure links work, check your contact form, read your copy – does it fit your brand personality? As time goes on, WordPress and plugins update, your portfolio may change, and your brand personality may evolve. Your website should never be set in stone – it should always be scaling to fit your business and your users.
Take a look through our website conversion funnel below – and see if your site is working for you. Shoot us a message if we can help improve your site experience.
STEP ONE:
Build Awareness – drive Traffic
Create Content | Create Links | Spread the word
Optimize (SEO) | Advertise
STEP TWO:
Interest / relevance / functionality
Load Time | Usability | Quality
STEP THREE:
Targeted content / Desire
Photography | Copywriting
Brand Personality
STEP FOUR:
Path / Pursuation
Poor Navigation | Hard to find CTA
Contact Information
STEP FIVE:
Action / Submission
Purchase Process
Form Length