Susan Gage Caterers came to Doodle Dog Creative in search of a refreshing, clean, sophisticated brand design and website design for their very established catering business in Washington DC. They had been using the same logo for 32 YEARS…YES, 32 YEARS, so the pressure was on to create something classic and timeless but that felt rejuvenated! 
SG believes in using the highest quality of ingredients and selecting the most caring staff to service your events creating long-lasting relationships with our clientele that span generations. We understand that a successful organization entails many moving parts and cannot truly be a success without collaboration. Whether it’s an intimate dinner for two or a corporate gala for many, we take pride in working together to create an exceptional experience for you and your guests, every time.
The company, located in Landover, Maryland, now operates out of a 32,000 square foot facility which includes a full commercial kitchen, sales offices, warehouse, and more than 150 full-time employees. SG continues to rely on those qualities that made its business successful from the start – extraordinary food, meticulous planning, and thoughtful, professional service. Our careful growth over the years enables us to pay as close attention to detail to parties of over one thousand as we do for smaller, more intimate gatherings. SG works with talented florists, musicians, tent companies, and party planners to ensure that all facets of your event will be well-served. Our team of professionals is dedicated to providing a level of quality that is unmatched in the Washington, DC area
As full-service caterers, we are equipped with the tools necessary to meticulously plan, design, and manage your event experience. From personalized menus and freshly laundered linens to in-house equipment and specialty rentals, we specialize in attention to detail with a personal touch, to create a timeless SG production. Our professional service and unmatched expertise allow you the time to enjoy hosting your event, preferably with one of our signature cocktails in hand.
We asked Stacey (one of the most integral representatives of Susan Gage Caterers) to tell us about her experience while working with Doodle Dog throughout this process.
- Why did you decide to work with Doodle Dog? We received a recommendation of a fellow DC industry event company.
- Why did you feel the time was right to kick-off this project? covid provided the opportunity to remerge with a new look
- What’s your favorite part of your new site? The cohesiveness and having a branding strategy is my favorite part.
- What advice would you give to someone considering a rebrand or relaunch? Do your homework and have your materials ready for turnaround times
We asked Chap (co-owner) to tell us a bit more about himself and his experience:
- When did you start your businesses? My mom started my first business in 1987, however our second business was started in 2020.
- What is unique about the businesses? We have a long-term view of our client relationships which tends to be rare in our space. Our goal is to create generational relationships with our clients and their families which leads us to make different short-term decisions of many of our competitors.
- What’s on your Playlist? I’ve been listening to everything from Independent Hip-Hop to Adele as of late.
- Where do you find inspiration? I always get my best ideas while walking or running (without headphones!)
- Why did you decide to work with Doodle Dog? Love the projects you’ve worked on.
- Why did you feel the time was right to kick-off this project? The pandemic seemed a great to rebrand so that we could come out on the other-side showing our company’s evolution.
- What’s your favorite part of your new sites/brands? While we had our old logo for 32 years, and I never thought I could get rid of it, I love our new one which perfectly encapsulates who we are today.
- What advice would you give to someone considering a rebrand or relaunch? Use Doodle Dog