Periosciences – Brand Identity and Strategy – Toothpaste Brand
Periosciences came to Doodle Dog with hopes of creating a brand guideline that helped evolve their brand image and identity from super scientific to modern, sophisticated and approachable. We started by creating a refined color palette, defining the brand voice, creating templates for brand collateral (to create consistency on every marketing channel), and partnered with one of our favorite brand photographers, Lauren Logan to create a branded stock library. Take a look!
PerioSciences researches, formulates, and markets topically applied, antioxidant-based oral care and oral hygiene products.
Founded in 2008 and headquartered in Dallas, Texas, PerioSciences has established a new category of products – antioxidant-based oral care. PerioSciences is committed to world-class research and to providing the most advanced products for oral health. PerioSciences partners in sales and distribution with dental professionals.
The PerioSciences approach is to work in concert with the body’s natural defense system in the oral cavity. Saliva has natural antioxidants and natural anti-bacterial agents. The antioxidants in PerioSciences products complement those in saliva, and our polyphenol components work with the saliva’s antimicrobial agents. Altogether, our natural ingredients are gentle on soft oral tissue, but provide powerful plant-based antioxidants and polyphenols to enhance the salivary system.
Periosciences – Brand Identity and Strategy – Toothpaste Brand 
