Brand Identity in Austin
Australian-based company Get You Organised elevates home care solutions to a new professional level. Get You Organised (GYO) provides “hassle free help for you home” through housekeeping, cleaning, and nannying services. Their highly trained team brings care and quality to every housekeeping job, creating stress-free homes for moms and families throughout New South Wales. The serenity and peace of mind they bring to every home is a product beyond compare… so we were excited to bring their fresh, clean look to life with a new brand identity.
Bright pastels brought this look to life with a colorful palette that feels fresh and cheerful. Sans serif fonts kept the brand feeling clean, while an accent of handwritten style maintains a playful feel. We created a primary logo that could be applied in a secondary badge in every color. As you can imagine, color-coding was very important to these organization gurus!
We extended this brand personality in printed stationery (postcards, note cards, envelopes, business cards, and letterhead). But we didn’t stop there—we also rounded out GYO’s identity with T-shirts, poster signage, and ID name tags. From head to toe, GYO is set to launch their new brand with cohesion and personality:
Get to know Get You Organised!
When did you start your business? In 2011.
What is unique about your business? We work hard to create harmonious, fulfilling and hassle free relationships between housekeepers and clients.
What’s on your Playlist? I usually listen to the New Rock playlist on Apple. My current favorite album is the latest Temper Trap “fall together”.
Why did you decide to work with Doodle Dog? I saw a post on Facebook!
Why did you feel the time was right to kick-off this project? I had the funds and was sick of our monochrome look. I believe in frequent brand refreshing.
What’s your favorite part of your new site or new brand? The colour scheme.
What advice would you give to someone considering a new brand or new launch? Brands aren’t forever. As your business grows and evolves you can update your brand as you go.
Click here to see more examples of brands or websites we’ve had the pleasure of working on.