The Psychology of Color and Fonts in Design

So often clients come to us in search of a rebrand, only to say, I love the look of messy-modern calligraphy, blush, ivory and a nice gold foil accent. While beautiful, it’s not always that simple. Colors and fonts play a huge role in the overall design of your brand, as well as your website and other visual communications. Those, seemingly simple, selections at the beginning of the process can help the “right” visitors connect with you, and even provoke certain emotions about you and your brand before they even read your copy, click through your links or have any other interaction with your brand.

Before we begin any brand design process, we start by talking to our clients about what makes them different. What do they want people to feel when they connect with their brand. Who is that “right” (qualified) customer that they want to connect with and more. We want to learn as much about a brand and what makes people love them – before we start any creative execution. Take a look at our world-famous, life-changing creative brief. Not only, will the creative brief get your creative juices flowing – but will really help you streamline what your brand looks like from an outside perspective before diving into a creative process. Interested in chatting a bit more about your brand and seeing if we may be able to help you connect with your customers and build something beautiful? We offer a complimentary consultation – just tell us a bit more about yourself here.

Doodle Dog Creative is a digital strategy and design house, focused on working with brands worldwide, from wedding pros, creatives, interior designers, boutiques entrepreneurs and other savvy professionals who are interested in starting, growing or refining their brands or websites. Our team works with clients who are simply looking for a single project based relationship (brand or web launch) – as well as ongoing digital strategy and management, ranging from consulting, SEO, social media management and more. Take a look at a few more examples of the Psychology of Color and Fonts in Design in our custom web design portfolio as well as our brand design portfolio.