Brand Strategy & Consulting
ONE-TIME BRAND & DIGITAL AUDIT
A Brand Audit is a perfect solution for small business owners of their own brands who are either looking for guidance in expanding it, or just looking for feedback from a professional resource. We take a good look at your existing branding and consult on strengths and room for growth. It includes a complete review of your existing visual identity on and offline (i.e., logo, business cards, collateral material, website, social media profiles, etc.). It’s best to send these items to us ahead of time for the most in-depth review. We will offer design recommendations, content suggestion and inspiration for future additions to your brand. Similar to our brand audit, we offer digital audits, allowing us to look through your website, uncover any red flags, opportunities, and insights. In addition to your website, we are happy to look at your analytics profile and provide insight in regards to your traffic sources, keywords, bounce rate and more. Brand or Digital Audits are hosted in a one-hour phone or Zoom call during which we will discuss our findings from your review.
Total to be applied to any new brand or website package within 30 days of completion
MONTHLY ACCOUNTABILITY PARTNERSHIP
As a small business, we understand that you can feel isolated. Without a sounding board, or accountability partner to bounce ideas off of and brainstorm with, many of your best ideas never leave the to-do list. We offer accountability consulting as a monthly or bi-weekly retainer. Each session includes up-to 1-hour phone or Zoom call, during which we discuss your small-business challenges, pain-points, ideas, and solutions. Suggested topics can include but are not limited to: Brand Positioning, Brand Design Review and Tips, Color and Typography Selection, Website Design and Auditing, User Experience Online Review, Digital Marketing and Strategy, SEO Guidance, Analytics Insights, Social Media Strategy or Planning, Client Relationship Building, Portfolio Selection, and Vendor Connections.
$200 Monthly or $150 Bi-Weekly Per Session
(3 Month Commitment)
ONE-WEEK INTENSIVE – EXISTING SMALL BUSINESSES
Running a business can be hard and pivoting or adapting your business to uncertain times can be even more challenging. Whether you are interested in improving your client experience, bettering your website search engine optimization (SEO), or strategizing your brand positioning or marketing plan, our one-week strategy intensive is focused on meeting your goals. Before your session, we will thoughtfully review the brand homework we provided to you, as well as your brand and website to allow us to be fully engaged and provide as much value as possible throughout the week. Each session will fast-paced and adaptable specifically to your needs.
- Prior to the week: We’ll send you your business strategy homework. This will allow you to start gathering information and thinking more about your brand before we get started.
- Day one: We’ll discuss what you’ve provided in your strategy homework, as well as look for opportunity gaps for improvement in your business. This session will get your creative wheels in motion and includes a 1-hour private zoom session.
- Day three: As we start to dig a little deeper, the second session will be directly related to what you to focus on the most. Suggested topics can include but are not limited to: Brand Positioning, Brand Design Review and Tips, Color and Typography Selection, Website Design and Auditing, User Experience Online Review, Digital Marketing and Strategy, SEO Guidance, Analytics Insights, Social Media Strategy or Planning, Client Relationship Building, Portfolio Selection, and Vendor Connections. This session includes a 1-hour private zoom session.
- Day five: We’ll work together on an execution plan for all that we’ve discussed throughout the week, as well as a timeline to help keep you accountable. This will allow you to walk away with a plan of action that you can refer back to. In many cases, this includes a complete publication calendar for onsite blog content, a list of improvements that could be made to your brand and website, items that can streamline your client experience and more. In addition, we’ll answer any remaining questions that you may have thought of throughout the week. This session includes a 1-hour private zoom session.