Digital & Brand Strategy
Brand & Digital Audit
A Brand Audit is the perfect solution for developers and managers of their own brands who are either looking for guidance in expanding it, or just looking for feedback from a professional resource. We take a good look at your existing branding, and consult on strengths and room for growth. It includes a complete review of your existing brand identity on- and offline (i.e., logo, business cards, collateral material, website, social media profiles, etc.). It’s best to send these items to us ahead of time for the most in-depth review. We will offer design recommendations, content suggestion and inspiration for future additions to your brand. Brand Audits are hosted in a one-hour phone or Skype conversation during which we will discuss our findings from your brand review as well as any challenges your brand is facing.
Art & Photo Direction
Photography is a crucial aspect of your new brand. The images you use throughout your new website and on any collateral or promotional material makes a major impact on how viewers regard your brand. In many cases, the best direction is to create the exact images that will drive home the brand personality we have created. In doing this, we also create images that compliment the feel of your new identity perfectly, helping you put your best foot forward. We will help you come up with ideas for a photo shoot that pulls off the look we’re going for, and we will put together a Pinterest board that showcases the feeling and design that best represents your brand.
Google Analytics Audit
Are you completely overwhelmed by the thought of Google Analytics, what everything means, and what you should be looking for? We will log into your account to review your traffic sources, best keywords, bounce rate and more. We will create a PDF using screenshots and easy to understand notes that tell you exactly what’s working, what’s not, and how you can improve.
As a small business, we understand that you can feel isolated. Without a sounding board, or accountability partner to bounce ideas off of and brainstorm with, many of your best ideas never leave the to do list. We offer accountability consulting as monthly or bi-weekly retainer. Each session includes up-to 1-hour phone or virtual calls, during which we discuss your small-business challenges, pain-points, ideas and solutions. We can focus on branding, web design, social media, promotions, scaling, growth strategies and more. To schedule your session, simply contact us and tell us how we can help you develop your business!