wordpress site design Archives - Doodle Dog Creative

Heather Gardner Weddings, formally known as La Dolce Vita Weddings, was a fun-loving, easy-going, smile-worthy brand stuck in an uptight, formal and traditional identity.

When we met business owner Heather Gardner, we quickly picked up on her love of life, sweet personality and happy-go-lucky attitude, so after our first brainstorming and creative brief meeting we knew what we had to do. We needed to create a brand identity that represented her personality (which was a valuable asset to her brand) in a better light.

We started with vibrant watercolor tones, hand drawn imperfect circles, and playful fonts, and incorporated nostalgic song lyrics and detailed textures to add even more depth to the brand identity. A small hand drawn star filled with the same colors and textures that are found throughout the brand is the detail that ties it all together.

Here’s a look at the before and after from old to new…

And a shot of the business cards… (we’ll show you the printed version soon!)

And of course no brand is complete without “accessories”, tags, letterhead, envelope, stickers and more were created.

And a couple shots of her new site…

Here is a look at the inspiration pages gallery that Heather can create for each of her weddings – with a note about each couple…

and one more shot of the site…

From the logo, business cards and collateral material to the packaging and custom designed wordpress site and blog combo, the entire brand is a great representation of Heather’s sunny personality and business outlook. Thanks Heather for a great experience getting to know you and your brand!

Can we make a difference in your business?
Request a copy of our media kit.

McKinney boutique, Unique Unique, launches a new brand and website!

Heather Gardner’s New Brand Identity and Website

Although we call Texas home, we happily work with clients worldwide.

LET'S CONNECT! @doodledoginsta

Can we make a difference in your business? Request a copy of our media kit.

Although we call Texas home, we happily work with clients worldwide.

Navigate

Resources

Can we make a difference in your business?
Request a copy of our media kit.