Kelly, of Sweet Pea Events and Sage Wedding Pros, came to us months ago with the concept but wasn’t actually ready to jump into creating the brand until we sat down over margaritas a month or so ago and decided there was no better time than now! So, we put pen to paper and started to brainstorm. First with the logo. We needed something that was going to be appealing to soon-to-be-grooms, who knew they were ready to take the plunge to propose but didn’t quite know how to make it special.   We used dark shades of brown, a shade of burnt yellow/orange and black, and mixed them all together with wood grain textures and crisp clean fonts to design a masculine identity.   Here’s a look at the logo: And a couple shots of the site: If you look closely you’ll see that there are a ton of great one liners written by our expert copywriters that will not only help gentleman feel comfortable embarking on this planning relationship but also help them understand what Planning For Dudes has to offer at quick glance. Lastly, we created three card design concepts that would help create a brilliant first impression and really drive potential clients to the new site. So now you know just where to go if you (or someone you know) is looking for the perfect proposal: www.planningfordudes.com Thanks so much Kelly for letting us be a part of another great concept that you’ve created!!