We have been quietly working on the brand new brand, website, blog and collateral pieces for Dallas’s own As You Wish Events. We started working with Shari and her team after meeting them on a wedding branding project for one of their brides. We talked about creating a brand that showed off their fabulous planning and wedding design work. They were looking for a design that represented their stylish, sophisticated and modern business personality. We kicked off the project with the new logo design (simple, modern and straight to the point)… Here is a quick look at their old logo… Next we moved on with the website and blog design. We focused on creating a site that reflected their simplistic sophistication while also showcasing all of their different styles of weddings that they have been involved with over the last 10 years. Take a look…

The last component of their brand overhaul was their marketing and collateral material. Here is a look at a few of the items that we created for them.

Business cards, Package Sales Sheets (they are different sizes so when placed in their marketing folder the titles of each package are staggered and revealed), Marketing folder (sized at a 6X9 si that is convenient for the bride but still stands out from the standard size portfolio folder). We used a bright white folder to keep the clean organized look and printed wrap stickers around each folder to brand them, Thank you note cards, And lastly, stickers (a perfect component to add to your branding package so that anything can be customized with your brand in a hurry). Now that you’ve seen their new look we’re sure that you’ll want to learn more about Shari and her team…we asked them a few questions so that you could do just that.

1. How long have you been in business? 10 Years
2. What do you do? (Short summary describing your business) We plan beautiful weddings around the Dallas-Fort Worth Metroplex
3. Why did you start your business? Shari Johns started her own business after working in the corporate events world. After being asked to help with a relative’s wedding, she found much joy and appreciation from creating an event that is so personal and special, so she started her own business in the wedding world.
4. What is unique about your business? (Why would someone want to use your services) We don’t create cookie cutter weddings. We take pride in making each event as unique as the brides that hire us.
5. What is the process like to work with you? Our goal is to make the planning process fun and stress free. Communication is key!
6. Why did you decide to work with Doodle Dog? We were impressed by the creativity that Doodle Dog has displayed with our clients and decided to see how that could help our own business.

About You:

1. Tell us about your family. Two little boys and super supportive husband
2. Do you have any pets? What are their names? Dog names sophie
3. Where do you like to shop?

Describe yourself and your style. Casual and relaxed Where do you find inspiration? Architecture, fashion, trends in home decor Contact As You Wish for your next event… www.asyouwishevents.com http://sharijohns.blogspot.com/ 972-385-1706