We’re guessing you’ve probably heard the web design buzzword of the decade floating around the internet: responsive. But what does it mean, and why is it important to business owners? In a nutshell, responsive design means your website looks great on any device (we did a full post on this topic here) – both on the big computer screen and on mobile. With as many gadgets we’ve incorporated into our lives, a professional look on all platforms has become increasingly important as clients view your site via phone, tablet, laptop, or desktop computer. While this option was already a smart choice for a professional online presence, responsive design just got a whole lot more important. Google recently announced that on April 21st, “mobile-friendliness” will be a factor in your site’s ranking on Google. Having a responsive design will speed up your site on mobile devices and dramatically increase your rank in Google searches – meaning potential clients can find you much more easily if your website is responsive. Having a responsive site also means having a site that is ideal for the user, visiting on any device. No more zooming in to read the content, no more images that won’t load or navigation that is hard to find. Don’t be left in the dark! Even if mobile-friendly design didn’t seem that important to you before, it definitely is now if you want prevent your traffic, leads, and new business from plummeting this spring. The good news? Doodle Dog was already offered responsive website design! If you’ve worked with us on a site in the past and opted not to make it responsive at the time, it’s not too late. Adding responsive functionality is an option and doesn’t require an entirely new site or design – just a bit of a “facelift” that we can add to your existing website. We are experienced in offering custom responsive web design in wordpress, (so that you can edit your own site) which will not only look professional, but also keep your site rankings up.  Feel free to get in touch so we can talk about sprucing up your site and maintaining your site rankings (April 21 is just around the corner!). And if you’re thinking of joining the Doodle Dog family, we’re excited to get you launched with a responsive site from the get-go. Mobile-friendliness is extremely important component of launching or growing your business. We’d love to create a custom web design that looks amazing from phone and iPad to your computer. Email nikki@doodledogadvertising.com for more info on your new or existing website! Still not convinced? Keep reading…