According to a various studies and statistics of teenagers done in the last year, when asked about their social networking habits, results have shown a decrease of enthusiasm on traditional social networking sites including Facebook. While Facebook is still the most used social network ranking well above the rest, teenagers seem to be slowly distancing themselves from it at a steady rate every year. The average age of Facebook users in the U.S. has bumped up to between 32-36 years. Teenagers have now veered toward apps like Pinterest, SnapChat, Instagram, Twitter and Vine. The increase in diversification of the social networkers can only make us question what to expect in the future when these tweens and teens because our primary target demographic.
Using Facebook as a marketing and promotional tool has catapulted many businesses and allowed for a new realm of communication with their customers, but if you have teens straying away from this medium, will Facebook have as much power in the coming years? Tell us what you think, do you use Facebook for your business today? Has its effect on your business changed at all in the past couple years?
Why are the younger audiences abandoning these traditional social networks? Will this have any effect on how small businesses target audiences online? Will there be new tactics on how to reach your customers other than Facebook?
We’d love to hear your thoughts?
Related Articles:
Teens Abandoning Social Networks
Pew Research Center
Teens now looking for other social networking outlets
According to a various studies and statistics of teenagers done in the last year, when asked about their social networking habits, results have shown a decrease of enthusiasm on traditional social networking sites including Facebook. While Facebook is still the most used social network ranking well above the rest, teenagers seem to be slowly distancing themselves from it at a steady rate every year. The average age of Facebook users in the U.S. has bumped up to between 32-36 years. Teenagers have now veered toward apps like Pinterest, SnapChat, Instagram, Twitter and Vine. The increase in diversification of the social networkers can only make us question what to expect in the future when these tweens and teens because our primary target demographic.
Using Facebook as a marketing and promotional tool has catapulted many businesses and allowed for a new realm of communication with their customers, but if you have teens straying away from this medium, will Facebook have as much power in the coming years? Tell us what you think, do you use Facebook for your business today? Has its effect on your business changed at all in the past couple years?
Why are the younger audiences abandoning these traditional social networks? Will this have any effect on how small businesses target audiences online? Will there be new tactics on how to reach your customers other than Facebook?
We’d love to hear your thoughts?
Related Articles:
Teens Abandoning Social Networks
Pew Research Center
