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Branding Pieces for Thursday Therapy
As Thursday Therapy gatherings bring wedding professionals together across the nation, hosting packets and invitations are being assembled to invite more locations to join the party. Doodle Dog has been working closely with Kelly Simants of Sweet Pea Events (and Sage Wedding Pros) and Michelle Loretta of Sage Wedding Pros to compile a Thursday Therapy branding package for each city group.
Besides the Thursday Therapy website (that we showed you back in June), these are the first branding pieces to showcase the TT graphic identity, with a teal dot pattern, sleek silvery grey, and burgundy. Business cards (or as we call them call-to-action cards), a Host Invitation, Hosting Guide, welcome signs, and event station decor are among the print pieces rolling out of Dallas to Thursday Therapy Austin, New York, Chicago, and Las Vegas. The invitation is bound with a silver ring, and swivels open into a five pages divulging the benefits of becoming a TT host in your city, and closes with the opportunity to “partner with Sage Wedding Pros” as a national host.
The guidebook teaches a new host the tricks of the Thursday Therapy trade and explains more about the TT culture, tips to Spice Things Up at a group gathering, Promote TT, and to Connect with Guests. It is the encyclopedia of Thursday Therapy for the new host…
With the guidebook, comes the offer of additional event branding materials, such as business cards that invite your guests to “Get on the invite list,” welcome signs, take home call-to-action cards, and Mix, Mingle, and Share station signs.