Doodle Dog Creative is a creative agency headquartered in Dallas and Austin, Texas, specializing in branding solutions, website design and development and search engine optimization. We create smile worthy concepts that capture personality and inspire brands.
When our paths cross with inspiring and driven business owners, we can’t help but share their story. Meet Crystal Layland of Her Fearless Hustle! Crystal is an incredible business owner, coach, mother, and general go-getter. We love her positive attitude, and can’t wait for you to get to know her a bit better:
How long have you been in business?
I launched November 2014 Woot Woot! After being that go-to business guru for my female networking buds, it felt right so I went for it.
What do you do?
I am a lifestyle and business coach to busy moms.
Why did you start your business?
I started Her Fearless Hustle based on a few reasons. I was running my event planning business for the past five years with financial and personal goals in mind. While I loved what I was doing – nothing aligned with my goals or purpose. The income wasn’t meeting my expectations and time away from my family was a huge deal breaker. I knew there was something else in my path that would fit with my lifestyle which lead me on a personal journey to find my passion. During that “journey”, it occurred to me, over the years, peers always sought me out for advice on their business or marketing efforts and ideas. And then there was a personal struggle that I was in the midst of overcoming – that was self-sabotaging behavior like lack of confidence, procrastination, social anxiety – they were truly behaviors that were holding me back in growing my business. I knew there were others like me. Mothers like me. All dreaming of being their own boss in order to provide for their families, pay the bills, and be present for their kids and spouses.
After that realization, there was no stopping me from starting my coaching practice, I jumped right in it feels AH-MAZING!
What is unique about your business?
If you are a busy mom who is struggling with self-doubt feel like your ideas are silly searching for your purpose pushing your dream to the back burner because you experience a sense of fear worrying what others think seeking approval to act on your idea I am here to serve you.
I know what it is like to raise a family and run a business. I know what it is like to have a business fail because I didn’t believe in myself. I have experienced the uncertainty, the stress of managing time and children, the sleepless nights worrying about how I am going to pay the bills. Let me tell you, the fear of failure and I have tangoed a time or two…hundred times.
What is the process like to work with you?
I have one-on-one clients and group coaching clients.
As a one-on-one client, we connect bi-weekly via an hour long phone conference digging in to your current goals, overcoming struggles and creating action plans that are realistic for you to manage during the weeks before our next call. My one-on-one programs are six-weeks or 12-months depending on your needs and completely custom to align with your personal and business goals.
My groups are so spectacular, full of amazing ladies with experiences– it’s definitely a supportive and empowering community. To make sure I provide the best possible support to you, the group coaching program is capped at 8 ladies per session.
When you join the 12-week accelerated group program, you receive a customized action plan to reach your individual goals. You and I have a one-on-one call and from there I assign you an accountability partner also in the group. This is HUGE!
Your accountability partner is someone you can connect with outside of our bi-weekly group sessions. You hold each other accountable for what you are each trying to achieve. By sharing your life experiences, you never know whose life you could change.
As a group, we have convenient, bi-weekly group mastermind coaching sessions, which I record for you because let’s face it – life happens and I don’t want you to miss out. During our bi-weekly calls, we discuss current struggles, share successes and learn tools and systems that will benefit you as a mom/business owner. As a client, you gain solid direction, motivation, and energy to succeed in your businesses and life.
I am actually preparing for a new group session over the next few weeks. If you are interested, connect with me, firstname.lastname@example.org.
What advice would you give other business owners?
Start building a list of followers/subscribers who are interested in your product or services. This is huge! I would also encourage you to narrow down your ideal client/customer and direct all marketing efforts to that individual. I get it, we want every dollar but marketing to the masses is not only exhausting, it can be quite costly and ineffective. Market to those who match your target client and you will notice an increase in your business.
Where did your passion for what you do come from?
I love helping others and watching them succeed using the tools and techniques we discuss. It is an incredible rush! My mind works in crazy ways – It’s like I am a professional “brainstormer”! I totally want to be on your team!
Tell us about your family.
My family is so non-traditional. My very long-term (ancient) boyfriend and I share three beautiful children together making our total brood 10. Yep, ten.
What’s on your Playlist?
Well, at first “Pandora” glance you will notice new-age rap to Disney Pop-stars which, for the record, is NOT ME!!! I swear! My two oldest had a Pandora Take Over on my account.
What really makes the cut on my personal playlist is anything with an awesome beat that makes me want to move – Hip Hop and R&B are pretty much my go-to genres.
Where do you like to shop?
I’m a Target girl – hands down! In fact, I would be A-Okay with a town solely made up of Target, Nordstroms, Whole Foods and Sephora. Lately, I have been exploring boutiques online because I am never alone and that is the ONLY way I like to shop. No-Nonsense, getter’ done!
Describe yourself and your style.
Super simple, classic but with an eye-catching accessory.
Where do you find inspiration?
I find inspiration in everything from architecture to fashion to a skyline and the occasional coffee mug.
Anything else you’d like to mention?
The one thing I want to tell you is to believe in yourself. You can do anything if you do that ONE thing – Believe in YOU!