florist branding Archives - Doodle Dog Creative

Posh Floral gets a new Brand Identity and Website

August 25, 2012

It’s time to announce the new brand identity of Dallas Florist, Posh Floral Designs! Angie Strange, owner of Posh is a super trendy and talented florist who needed a brand identity that could stand apart from the rest. We chose a two tone color palette of bold black and glamorous gold. Here’s a look at her logo:

After the logo was created as a circle, we decided that circle cards were a must. The shape obviously fit the logo well and the consistency of the circle throughout every marketing touch point would help people remember and relate to her brand even more. Here’s a peak at her cards.

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And of course what brand is complete without a site that helps tie everything together? Here is a look at her new custom designed website and blog with the bold stripe pattern to make it pop off the page, the same great focal point of the circle/logo in the center for brand recognition and a beautiful cross stitch patterned background to make the site look great on any screen. Posh’s new site is created entirely in WordPress so that she has the ability to update all of her text and photos whenever she would like.

Here are a few more shots of the interior pages of the site.

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Take a look at Angie’s new site here!

Florida Bouquet Boutique Sale’s Leap Forward with New Website Design

May 22, 2012

We are so grateful to have Corrine (of Details, Flowers and Photography, ProFlower and Bouquet2Go) as a client. She is such a creative entrepreneur with a constant flow of new ideas. When she brought up the concept for Bouquet2Go, I knew it would be a success!

Bouquet2Go was developed to be a simple to use site for proud parents of performers to stop by and order a quick congratulatory bouquet for an upcoming recital or event. Here’s a look at the logo we created for the new brand. We imagine we’ll probably being seeing this logo pop up on delivery vans and even more marketing material very soon!

We wanted this brand to be young, sweet and sincere. We used shades of varying pink, cute bow accents and scalloped lace edging. The website was as basic as can be for our premiere to the market, and it seemed to be a successful approach to our visitors, “We sold 6 bouquets in the first 30 minutes our site was accepting orders!! Thank you!” says Corrine.

To promote the site, we created a variety of posters and postcards to be dropped off at dance studios and other organizations to direct parents to the site.

If you are looking for branding, web or marketing help – shoot us a message – we’d be happy to hear from you!

Branding Pieces for Florida Photographer and Florist

December 14, 2011

We loved the opportunity to work with Corrine of Details, Flowers and Photography again on print and collateral material. You may remember seeing her online branding update with a custom blog site when we launched it a few weeks back (click here to take a look at that if you missed it). After the update to the blog Corrine felt like the we had taken the brand in a much more modern direction and that she wanted to match her branding collateral to the same look to stay consistent and help develop brand recognition. First we created their business cards and next their custom printed dvds (blank copies made for them to drop images onto before sending out to each client), and custom printed DVD cases with an individual thank you message printed. The bright vibrant pink with the patterned black and white creates a brilliant and memorable contrast that is sure to excited a bride when they receive their wedding images in the mail!

Stay tuned for a couple more pieces that we are creating to top off the brand. For more information about branding your business online or in print please contact us today.

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