From corporate to non-profit events, Blue Crane Events offers event planning that will capture an organization’s personality. This New York City event planning company was in need of a new brand identity and website for their refreshing, organized and sweet-minded business, so we decided to use the origami crane to symbolize the creation of something beautiful but simple. Seen as the most classic origami shape, the crane is now the center of the logo, ebbing the flow of the blue and ivory. The blue accents throughout tie the look together and complete the brand image. We also designed business cards, promotional tags, thank you notes, letterhead and some their website to help carry the brand to the next level. Together it all creates a memorable and cohesive brand identity for Blue Crane Events! Take a look at the logo! and the business cards, promotional tags, letterhead, and notecards… and finally a few shots of their new website…