Doodle Dog Creative is a creative agency headquartered in Dallas and Austin, Texas, specializing in branding solutions, website design and development and search engine optimization. We create smile worthy concepts that capture personality and inspire brands.
Professional blogger Christie, and the original MountainSide Bride, brings all the lovely details of planning a wedding to the natural beauty of the mountains. We were so honored to be selected as the team to get to work with such an influential blog and brand, and really help create a cohesive, updated look that captured Christie’s dedication to her sophisticated blog content. We designed new digital collateral elements, which will really help MountainSide showcase the beauty of their brand! Take a peek at the new media kit, badges, and a wedding vendor template that we’ve been hard at work on:
Media Kit sneak peek (photography credit to Laura Murray):
Wedding Vendor Guide template (photography credit to Laura Murray):
We absolutely loved working with Christie – so we asked her to tell us a bit more about herself and MountainSide, so we could share it with you! Here goes…
How long have you been in business? Five years in March of 2015
What do you do? I’m a wedding blogger specializing in mountain weddings. I mostly publish real weddings, inspiration and planning tips. You’ll also find some crafty goodness and cocktails on the blog. We’ve also recently kicked off a new project called Mountainside-Media.com, the smart marketing website for savvy wedding professionals. Take a look at the Fast Start Guide to Market Research (including how to spy on your competition) for free.
Why did you start your business? I grew up in the mountains. I was a mountain bride myself. When I was planning my 2009 wedding I couldn’t find any mountain wedding inspiration or solid advice for planning a mountain wedding. So I started a blog dedicated to mountain weddings. (It was originally called Hindsight Bride, but I changed the name to better reflect my mountain focus.)
What is unique about your business? Brides can find wedding planning advice from real mountain brides and top-quality mountain vendors. Mountains are so different. The weather can be harsh; high altitude environments can adversely affect wedding guests; it’s sometimes difficult to find high-quality vendors in the mountains, and the rural nature of many mountain towns makes sourcing unique details difficult. By offering a resource that serves the unique needs of mountain brides, they get the best and most reliable information for planning their mountain weddings.
Why did you decide to work with Doodle Dog? A number of my blogging colleagues used DoodleDog and I LOVED their designs. I wanted a designer that knew the wedding industry as well as I do, and who can create modern, stylish websites and designs that reflect my leadership in my field. I also have a very strong brand. I didn’t want another designer changing the basic elements of my brand to reflect whatever was trending. I wanted to work with a firm that understands the importance of a strong brand and work within the parameters of my branded elements while offering a fresh take on them for different parts of my design.
8. What’s your favorite part of your new look?
I love that DoodleDog took my brand elements and incorporated them in fresh and pretty ways. I feel the collateral DoodleDog created reflects my level of professionalism and connect to my readers.
Tell us about your family: I live in the Sierra Nevada mountains with my husband. We’re pretty active and enjoy skiing, hiking, mountain biking, camping and frequent trips into Yosemite, our backyard National Park.
Do you have any pets? What are their names? We have an older Australian Shepard, rescue dog named, Bizbee. He also loves hiking, backcountry skiing, camping and occasionally chasing the UPS truck. He has his own panniers and carries his own food and supplies in the backcountry.
Where do you like to shop? I buy nearly everything online, especially from Amazon Prime or Sephora. I also rely on subscription boxes to try new things, I’m currently subscribed to RocksBox (jewelry), StitchFix (clothes), Birchbox (makeup + skincare) and Paper Pumpkin (crafts).
Describe yourself and your style: My style is casual with an edge and always functional. I live in jeans and dress them up or down with tops, accessories and shoes. I also love strong shapes, bold colors and fun textures. However, my style is largely controlled by my environment. In the mountains, having functional clothing is key. I wear high boots all winter because we get an average of 30 feet of snow and winter typically lasts for 8 months. I always have a few sweaters on hand, even in the summer, when nightly temps can get into the 30s. Finally, I love using found and reclaimed local objects in my decorating and crafts because it gives my home a sense of place there aren’t many stores here.
Where do you find inspiration? I find lots of my inspiration from bloggers, especially designers (web, typography, and graphic design), crafters and makers, and food bloggers. And of course there are people in my own industry I adore, including Fab You Bliss, Glamour & Grace, Something Turquoise, Hey Wedding Lady, Burnetts Boards and Bride Link. I also love the Gawker channels and Pinterest.
Is there anything else you would like to mention?
Just that Nikki was so easy to work with. Her easy-going, laid-back style is perfect for my mountain girl vibe, and the designs were lovely.
Be sure to stop by and visit MountainSide Bride’s beautiful blog here!
A dazzling new event venue has opened its doors in Dallas, Texas. The Empire Room will hit the ground running with a new look inspired by very visual art deco style and incorporated glam of The Great Gatsby’s lavish parties. The brand identity for this venue was meant to be over the top glamourous and exceedingly great. With lush fabrics, bold shapes and great views of the downtown skyline, (think old school glam) we wanted the brand to match the venue’s unique flare.
Check out the new design for The Empire Room!
And a look at the website…
and a couple sneak peak images of the inside of the venue:
Stop by and visit the site and keep an eye on the photos as the events start kicking off!
Our good friends Kelly and Wendy at Life Styled Events came to us a while back in need of a new look for their website and collateral. We came up with a design to reflect their style and brand. These ladies strive for excellence and find beauty and vision in every task put in front of them. No matter the size or event, they will be sure to uphold the same standard of excellence for everyone and create a unique and personal event that is meaningful to you and your guests. The bold black and white damask pattern accented with splashes of teal really creates a feminine and memorable look.
Take a look at some of the website pages:
And a few of their promotional and collateral pieces…
Destination planning company K Portfolio was looking for a new logo to exemplify their international expertise and love for planning events abroad. From Paris, France to Sydney, Australia, they can make sure that any factors that may get lost in translation are taken care of before you head to your destination. The logo we created to give K Portfolio has a vintage and whimsical feel with a hint of wanderlust, for those curious in exploring far away places. The mint and pale orange are the perfect (and unique) pairing for the palette. Take a close look at the suitcases that are even tagged and ready to go. Check out the new logo and business cards!
YES! BLOG! Guest blog. Invite guest bloggers. Get featured. Form a community, a network and a following.
Each Blog post adds to the total page count of your website, so fill your website with content that reflects your knowledge, insight, and expertise. Ther’s no faster or better way to expand your site and help attract Google’s attention.
Key Advantages
Improving your SEO (Search Engine Optimization) By blogging daily with relevent and compelling content, the more likely you will drive your target market in the right direction towards your site. With the ability to generate as much content as you want on a blog, the higher your rank on search engines and the further your online reach becomes.
Creating a following A blog is a great way to get the conversation going. Bringing together a community with similair interests gives you the opportunity to garner a following that is beneficial for everyone involved. Getting people to subscribe to your blog can be a challenge, but a constant point of contact with your client base keeps your business at the top of consumers minds.
Connecting with target audience Informative and thought-provoking posts not only lead to more followers, but a chance to build a strong relationship with an audience that is interested in what you have to offer.
Position yourself as an expert in your industry Maintaining that following, connection and improved SEO through a blog allows you to demonstrate your expertise. It’s okay to show off from time to time.
Keeping your website fresh Whether you post daily or a couple of times a week, your efforts will ultimately help keep your website updated and fresh for any incoming visitors. Nobody enjoys dull posts so always make sure they are interesting, relevant and possibly lead to discussion with your followers.
TIPS: Make sure your blog/site has a button for RSS. An RSS feed is a way for followers to keep up with your latest posts. Generally we place an RSS icon on the top of your blog along with any social icons so that when readers click on it they have the ability to subscribe to your site so that everytime you add a new posts they receive a notification either by email or another format (depending on how they subscribed). Directing your readers to your RSS is a great way to get readers to stay up-to-date and increase your readership as a whole.
Sign up for the Doodle Dog RSS by clicking here or going to the button on the top right side of the blog (next to the facebook and Twitter buttons).
Create a publication calendar. Creating a monthly calendar of what you’re going to write about will help you stay motivated and think of great post topics. This can also help you stay ahead a bit – if you know you’re writing 8 posts that month you can write them all in the beginning of month and set them all to post throughout the various weeks so that you aren’t responsible for writing them on busy days that you have.
So you know you need to blog more often but don’t have the time, or just need help coming up with ideas? Shoot us an email and we’ll be happy to help!
Happy Blogging!