Doodle Dog Creative is a creative agency headquartered in Dallas and Austin, Texas, specializing in branding solutions, website design and development and search engine optimization. We create smile worthy concepts that capture personality and inspire brands.
Knowing how your customer thinks would be a good way to know what exactly they are searching for online.
Are they typing the words “dallas wedding vendor” into Google, or is it specifically “dallas photographer”? Unfortunately we don’t ever know exactly what our specific customer is looking for, but by using certain online resources and studying our customer we can understand a little bit more. Put yourself in the customer’s position. If they are looking for some inspiration of a wedding that was at a certain venue or even used certain colors, you want them to find you if you have an image that might be of interest.
So….name all of your images accordingly:
For example, brides don’t search for an image named “smith wedding 081010” they search for “gray_pink_wedding_inspiration”.
Speak their language:
Use the most frequent searched terms (not the terms that you use). Don’t be afraid to ask your past customers what they searched for. A great resource to check out what your target market is searching for is: Google Adwords
This is an excellent free service that can help you see how many searches (locally and nationally) are being made with you keyword/phrase and how competitive that word or phrase is (how many other sites are trying to target that phrase).
Because most general keywords are very competitive in many cases it is smarter to choose a key phrase which is more specific.
For example rather than using the keyphrase: branding or brand identity I would want to use Dallas Branding or Dallas Brand Identity (ranked #2 )….see the results in the search below
or how about invitations or dallas invitations (ranked #1):
dallas blog design (ranked #1)
and lastly dallas webdesign (ranked #3)
So now you are probably thinking it would be great to be in the first few positions for all of your key terms but you just don’t know how to get there. For a personalized (and free) website and SEO analysis, just click here. Doodle Dog will respond to you within 48 hours with a personalized report on your website. You will see what you can work on, what’s working for you and how we can help.
Does blue really mean you’re ‘blue’?
Colors have hidden meanings when its represented in the advertising world. If you’re making a website that’s talking about sports, you wouldn’t necessarily want to put purple and pink as the background color for the site. Who do you think it’s going to attract? There goes the beer drinking man’s ego getting flushed down through the sensitive tunnel and he most likely will never visit the site again. Now if you put green or blue as the background color of a Sports Club website, lets say we have redeemed the macho man pork-rind lover back to its natural habitat.
We must always remember that we have to use colors to sell the idea of what is being shown and not how we like or dislike a color for personal taste.
Here is a simple chart of what colors could invoke when giving an idea meaning:
Most people that I talk to tell me that they have a “tweeter”, that they “twitter”, or that they’ve heard of “twittering.” So just so that we are all on the same page, when you sign up for a free account on TWITTER, you have the ability to TWEET comments to all of your followers.
Why should I use Twitter?
Twitter allows you to get your few seconds of fame with your 140 characters. Yes you will be moved down on the list as more people post information but for that split second that you are at the top of someone’s twitter post who knows who will be looking and you have the spotlight to say whatever is on your mind. It is an excellent way to make new contacts, stay in touch with people you know and get real time information.
How do I get followers?
Well you can search for people if you know their name or screenname, you can also search for people who are talking about things you might be interested in, or you can use programs like http://www.buzzom.com/Default.aspx to add a lot of followers at once. If you decide to use BUZZOM just make sure you know what kind of people you are selecting to follow otherwise your twitter feed will become an advertising board for people you don’t even know.
Who should I follow?
Anyone that you find interesting! You may want to follow people who follow you, or you may not. Oh, and you should follow me @doodledogtweets
When do I use the “#” before a word?
The “#” is called a hashtag in the Twitter world. You’ll want to use it before keywords that you think people will be searching for. For instance, if I’m advertising a new blog post that I made that is about creating business cards for a company, I would write, “Check out my blog to see the new #business #cards we created for #business name (or use their twitter name if they have one).” I would then add the link to the post or a picture.
What is a RT
RT is a retweet. You can and should do this if someone says something that you find especially interesting. It allows everyone who follows you to see what they just posted.What is #FF?
When you really appreciate another person’s posts go ahead and shoot them a #FF. #FF refers to Follow Friday, so every Friday you can post multiple people’s screennames with the #FF tag written before the names and other people will decide to start following this person’s posts also. When someone uses your name in their #FF mention, you might want to shoot them a thank you message by typing “@nameofpersonwhomentionedme thanks for the #FF mention”What is #WW?
#WW refers to Wedding Wednesday. Post links to other awesome wedding vendors, or just post wedding related info, but make sure you type the #WW before your post so that when people search for great Wedding Wednesday finds they will find you.How do I add a picture to my tweet?
To add a picture to your tweet go to, www.twitpic.com and follow the directions.
How do I talk to a certain follower?
There are two ways to do this, if you want to send them a direct message, it will be private. If you just want to call someone’s attention to your post just type “@” before the person’s twitter name, for example if you want to make sure I see your message just type @doodledogtweets
And the biggest question I get from business owners….What should I talk about?
Post links to new pictures, post links to new blog posts. Ask questions. Give industry tips. Talk about anything that your readers will want to read and find interesting.