Heather Gardner Weddings, formally known as La Dolce Vita Weddings, was a fun-loving, easy-going, smile-worthy brand stuck in an uptight, formal and traditional identity.
When we met business owner Heather Gardner, we quickly picked up on her love of life, sweet personality and happy-go-lucky attitude, so after our first brainstorming and creative brief meeting we knew what we had to do. We needed to create a brand identity that represented her personality (which was a valuable asset to her brand) in a better light.
We started with vibrant watercolor tones, hand drawn imperfect circles, and playful fonts, and incorporated nostalgic song lyrics and detailed textures to add even more depth to the brand identity. A small hand drawn star filled with the same colors and textures that are found throughout the brand is the detail that ties it all together.
Here’s a look at the before and after from old to new…
