branding Archives - Doodle Dog Creative

What does your brand say about you?

February 17, 2014

A brand is what identifies your business. Therefore, it is crucial that your brand represents your business correcctly. The infographic below lists a few facts about the importance of your brand and how to make sure the correct message is being conveyed.

Brodie Homestead: Restored Austin wedding venue

January 22, 2014

Austin attorney Daniel Ross and his daughter Julianna of The Allan House have attained a new restoration project with high hopes of turning it into another wonderful event venue here in Austin. The historic Brodie Homestead and barn will contain all the charm and beauty that have been seen at the event center downtown at the Allan House, and keep its historic roots all the same. Like the restored barn, we wanted the brand identity to reflect the same perfect mix of rustic, romantic charm that the venue will provide its brides with. The logo, business cards, website and promo pieces all incorporated the classic chocolate browns, wood tones and rich gold that give the brand a warm and comfortable feel. Take a look!

Fun Fitness Brand gets Whipped into Shape: Introducing Fusion Fit

January 15, 2014

We loved working on the brand identity for Fusion Fit, started by two friends with the same goal: to develop a workout for women that incorporated cardio, resistance training and stretching exercises all in one. Together they created a fun and great way for women all over Austin to get into shape. Boot camp info, workout playlists, fitness and recipe articles are just the tip of the iceberg on this website. We wanted to create something that personified these girls and their business, and we think this modern and bold website and branding design did just that. Take a look! Here is their simple and defined logo:

A quick look at their business cards and simple promotional postcards that were handed out at various colleges and around Austin:

And of course, their new site:

The inspirational maxims in different fonts at the bottom reflect their young and vibrant style, all fit under the same blue chromatic scale.

This page of the website is truly unique and ever so hip. You can submit your idea of the perfect workout playlist as well as peruse through other users’ playlists for a variety of tunes to test that endurance during your workouts. If they like yours it could be featured!!

Brand Identity for a new Texas distillery – Longhorn Vodka

January 4, 2014

We were so honored to play a small part in the launch of what we’re sure will be a huge brand, Longhorn Vodka! The vodka recently launched and is getting a running start, horns first. The word is spreading and this line is fast becoming the choice for many vodka enthusiasts. Doodle Dog is proud to have helped create the logo and bottle design that is helping develop this products’ brand in the market. Take a look: Longhorn Vodka is a strong, bold and masculine brand so we wanted to design an identity around just that. With A bit of edge and sleekness in the design, the smooth and polished silver horns complimented the logo perfectly.

The silver foil throughout the bottle make the horn and the other abstract elements of the bull pop of the page. Here are a couple more shots of the brand in action.

Aluxe Moliére

December 13, 2013

Aluxe Moliére looking for a fabulous new brand identity to help introduce their line of swanky new lip glosses to the their luxury market. Take a look at their classic, high fashion style with a rich glam motif. Classic cut serif font, an elegant and feminine accent on the “r” and the dark colors create this brand’s unique look. Inspired by fashion, art and glamor, check out their line on their Twitter here. Take a look!

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