We are exited to introduce the new brand identity for Canadian based stationery designer, Sarah Waterfield of Swanky Invites! Sarah came to us in search of a clean and simple design for her brand that had a touch of classic vintage appeal to it.  Sarah, like other designers, was hesitant to put her trust in another designer for her brand identity, but after our initial creative brainstorming meeting she was confident that she was in good hands. As we tell all of our clients in creative businesses – it’s hard to look upon your brand and your business from an outside perspective – and in many cases beneficial to work with professionals who can help you tie it all together into one complete and cohesive brand design! Take a look at what we’ve designed for Swanky Invites! Here is her new logo, business cards, sticker for packaging, and hang tags. Thank you note cards! And lastly, envelopes and a letterhead design that can be used for contracts, information and more to help pull her identity into all marketing communications! Take a few minutes to get to know Sarah and her stationery business! How long have you been in business? Launched in October of 2010 What do you do? Swanky Custom Cards & Invitations specializes in creating first impressions for your special occasion with unique and stylish custom made invitations, announcements, or holiday cards that focus on the details of your event. Why did you start your business? I have always loved colour so naturally I decided to study Interior Design post secondary.  I enjoyed working in the field but it didn’t feel like the perfect fit.  While creating cards that I would give along with wedding gifts for friends, I was reminded by my mom of a spring years ago when we were visiting my Great Aunt and Uncle. There I was sitting at the table busy cutting, pasting and crafting up a card to give them. My Great Uncle was so impressed that he gave me a toonie to go buy a stamp (plus tip) so that I would make him a card when I got home to send to him in the mail. I spent hours creating a card that when opened had a pop up flower bouquet.  After being reminded of this I was struck, lightning bolt fashion, with the revelation that this is what I should be doing.  It is truly the perfect fit for me as it combines all of the aspects I loved from my schooling, just applying the principles and elements of design in a different way. What is unique about your business? Everything about this business is unique! There are no books of generic invitations to choose from. Everything is personally handcrafted and the time is taken to ensure that each has a simple elegance that causes it to stand out from the others.  I want my clients personalties to come alive through their invitations so when their guests receive them they are excited to attend. What is the process like to work with you?  Planning a wedding or event can be quite overwhelming so I like to keep the design process as fun and easy as possible.  I like to start with an initial consultation where I get to know my clients and their style and figure out how to bring their vision to life through paper.  Once we have decided that we are a good fit, a quote is provided and time frames are laid out.  Proofs are sent out and changes are made until it is perfect.  I want the final product to be something that they are proud of. Why did you decide to work with Doodle Dog? I was instantly drawn to Nikki’s work the second I stumbled upon it. I could see reflections of myself in every one of her designs and knew that I wanted her to design my branding.  Being in Canada, I was also impressed with her portfolio as the majority of their clients are all out of state. I thought it must really say a lot about her if she can get such a strong feeling about her clients design wants and needs without even meeting them in person.  And I was not wrong! She absolutely nailed my branding on the first round! What’s your favorite part of your new look? I love that my new look is a complete reflection of me!  It is clean, simple with a touch of classic vintage and I absolutely love the postage style logo. Tell us about your family. I have just recently moved in with my amazing boyfriend and am also very close with my two wonderful parents and younger sister. Where do you like to shop? I am obsessed with all things J.Crew Describe yourself and your style. I like to think my style is timeless but modern.  I have always looked up to Jackie O as a style icon.  She always dressed in very clean and simple lines yet always pushing the style envelope just a little bit.  I also work as a flight attendant so my other true love is definitely travelling. My boyfriend and I have had a goal to travel somewhere once a month for a whole year and we are just two months away from completing! Where do you find inspiration? I find the majority of my inspiration comes from fashion.  A lot of the trends happening in the fashion world are also happening in interior design as well as the stationery world.  I also find inspiration when travelling, from the colour combinations found in the east coast of Canada to the energy felt when roaming the streets of NYC. A Day in the life of you consist of: What I love most about my life is that each day is different. I could be on a pairing, travelling to new and exciting places or I could be at home waking up early and getting the day going first and foremost with a coffee and my new favourite breakfast of overnight oats.  I’ll then workout, answer emails and work away on which ever order I happen to have on the go.  On the evenings that my boyfriend and I are both home together we like to spend our time cooking delicious meals and watching our favourite shows that we have recorded on the PVR. Other: What is your web address? www.swankyinvites.com Phone Number: 519.362.1237