Doodle Dog Creative is a creative agency headquartered in Dallas and Austin, Texas, specializing in branding solutions, website design and development and search engine optimization. We create smile worthy concepts that capture personality and inspire brands.
Does blue really mean you’re ‘blue’?
Colors have hidden meanings when its represented in the advertising world. If you’re making a website that’s talking about sports, you wouldn’t necessarily want to put purple and pink as the background color for the site. Who do you think it’s going to attract? There goes the beer drinking man’s ego getting flushed down through the sensitive tunnel and he most likely will never visit the site again. Now if you put green or blue as the background color of a Sports Club website, lets say we have redeemed the macho man pork-rind lover back to its natural habitat.
We must always remember that we have to use colors to sell the idea of what is being shown and not how we like or dislike a color for personal taste.
Here is a simple chart of what colors could invoke when giving an idea meaning:
Most people that I talk to tell me that they have a “tweeter”, that they “twitter”, or that they’ve heard of “twittering.” So just so that we are all on the same page, when you sign up for a free account on TWITTER, you have the ability to TWEET comments to all of your followers.
Why should I use Twitter?
Twitter allows you to get your few seconds of fame with your 140 characters. Yes you will be moved down on the list as more people post information but for that split second that you are at the top of someone’s twitter post who knows who will be looking and you have the spotlight to say whatever is on your mind. It is an excellent way to make new contacts, stay in touch with people you know and get real time information.
How do I get followers?
Well you can search for people if you know their name or screenname, you can also search for people who are talking about things you might be interested in, or you can use programs like http://www.buzzom.com/Default.aspx to add a lot of followers at once. If you decide to use BUZZOM just make sure you know what kind of people you are selecting to follow otherwise your twitter feed will become an advertising board for people you don’t even know.
Who should I follow?
Anyone that you find interesting! You may want to follow people who follow you, or you may not. Oh, and you should follow me @doodledogtweets
When do I use the “#” before a word?
The “#” is called a hashtag in the Twitter world. You’ll want to use it before keywords that you think people will be searching for. For instance, if I’m advertising a new blog post that I made that is about creating business cards for a company, I would write, “Check out my blog to see the new #business #cards we created for #business name (or use their twitter name if they have one).” I would then add the link to the post or a picture.
What is a RT
RT is a retweet. You can and should do this if someone says something that you find especially interesting. It allows everyone who follows you to see what they just posted.What is #FF?
When you really appreciate another person’s posts go ahead and shoot them a #FF. #FF refers to Follow Friday, so every Friday you can post multiple people’s screennames with the #FF tag written before the names and other people will decide to start following this person’s posts also. When someone uses your name in their #FF mention, you might want to shoot them a thank you message by typing “@nameofpersonwhomentionedme thanks for the #FF mention”What is #WW?
#WW refers to Wedding Wednesday. Post links to other awesome wedding vendors, or just post wedding related info, but make sure you type the #WW before your post so that when people search for great Wedding Wednesday finds they will find you.How do I add a picture to my tweet?
To add a picture to your tweet go to, www.twitpic.com and follow the directions.
How do I talk to a certain follower?
There are two ways to do this, if you want to send them a direct message, it will be private. If you just want to call someone’s attention to your post just type “@” before the person’s twitter name, for example if you want to make sure I see your message just type @doodledogtweets
And the biggest question I get from business owners….What should I talk about?
Post links to new pictures, post links to new blog posts. Ask questions. Give industry tips. Talk about anything that your readers will want to read and find interesting.
This week marks the start of a new series aimed towards helping small business owners understand modern marketing. We will be writing articles and providing tips that will help answer your questions, develop your personal search engine optimization and social media marketing platforms and give you back the time that you need to run your business. So, if you’re wondering what SEO, #FF, RSS and alt text is, you’ve come to the right place.
Let’s start with the Top 10 Modern Marketing Tips:
1. Stop using Flash for your website (photographers, this includes you), use a standard HTML written site that will help the web crawlers find you.
2. Get a blog, and actually use it (3-5 times per week if possible).
3. Take advantage of social networks (most importantly Facebook and Twitter)
4. Use the “share” button on your site and blog (look to the write the gray button at the top is a custom share button for my site and blog)
5. Write unique content on your website and blog
6. Use keywords in your content, but don’t over do it.
7. Don’t use keywords that are too general (ie. don’t use “photographer” use “dallas wedding photographer”)
8. Title images and give them alternative text
9. Create inbound links to your site and blog
10. Use an analytics software
Sites to know about:
Click on the “Free Website Analysis” button on the homepage. Get a summary of your online presence.
Free analytics software to use for your blog.
Free analytics software to use for your website.
Provides you with a shortened link so that you can use it in Twitter
As a small business owner you probably don’t have time to keep up with your day-to-day work, let alone researching and understanding the ins and outs of keeping your business up-to-date in the online marketing world.
We can help.
We offer full service branding, website and blog design, as well as monthly search engine optimization and social media management.