
Divorce Advice Website
The dynamic duo behind VEER came to us in search of a complete launch. When we started, they were finalizing the name, and we took the brand from there, first creating the logo design, collateral and website design. They were looking for a clean, minimalistic design that would appeal to both male and female visitors – provide a clever visual – and be easy for digital visitors to remember. We used a crisp, bold sans serif font for the main logo typography, adding simplistic arrows facing alternate directions to emphasize the veer in life that happens during a life-changing event like divorce. The olive green and dusty navy created a nice balance that was not overly masculine or feminine. This self-help website design and digital brand create a simplistic user experience online. Allowing the user to learn about the divorce process, seek help from a more affordable source than attorneys, and have a safe ally in a process that can feel isolating and scary.








