Did you know that 97% of leaders believe that delivering a great client experience is crucial to a brand’s success? Luckily, the founder behind Odyssey Voyages came to us in search of a visual representation for their brand design, and all marketing touchpoints, that aligned with their luxury client experience that they were already offering. We started with a creative strategy meeting, discussing the target demographic and what the ideal client looks like. After listening, learning, and discussing goals, we designed the brand board. From the logo design to the submark, custom pattern, collateral design, and even the business card, every element was created to speak directly to the affluent target that Odyssey Voyages was aiming to connect with.
Tell us what you think of this Travel Agency Brand Design!
Why did you start your business?
I have always loved traveling and planning travel. I have become a “go to” for friends and family for advice and help since they knew that I had painstakingly planned my trips and had a lot of knowledge. I decided to create a business because I believe I have something to add to my clients’ travels.
What is unique about your business?
I think my knowledge and passion for planning travel have made me an asset to those who do not like to plan themselves, do not have the time, or are looking for unique and special experiences I can provide.
Why did you decide to work with Doodle Dog? How did we do?
I found a recommendation on a Facebook group and it led me to the website. I was impressed with the content there. I have been extremely impressed with the finished product and the helpful advice that has been given along the way.
Why did you feel the time was right to kick-off this project?
I felt that my branding was non-existent and I needed to create my own logo and marketing materials that reflected what I aim for my business to be in order to keep growing.
What’s your favorite part of your new site or new brand?
All of it!
What advice would you give to someone considering a new brand or launch?
I think having some idea of the aesthetic you want is helpful. Understanding who is your customer or who do you want to attract and what other brands do they use and feel familiar with?