Bakery Brand Design
When two brands merge, one of the most difficult things to do (from a branding perspective) is to bring together the two identities, retaining what’s become recognizable and editing out what is not – to something that can stand alone and equally represent the two brands. Over the years we’ve loved working with Austin bakery, The Cake Plate, so when they told us about their news of a merger, we were so excited for what that meant to their ever-growing business. We were also super excited to hear about the other half of the merger, Tootie Pie, who we would have the privilege of working with as well. Tootie Pie had a strong patriotic color palette and Texan pride written all over it – while The Cake Plate had a bold brightly colored logo design – that was recognizable from a distance – but wasn’t at all aligned with the other. So we pulled from both – retained certain elements and created the individual brand marks for both (since both would still need the ability to stand alone), as well as a “joint” brand for the two when used together. Take a look at the beginning steps towards creating a unified look for these two successful Bakery Brands.





