sophisticated logo design

We absolutely can’t say enough about Tracy, owner of Tracy Melton Artistry. From the amount of growth that we’ve witnessed since creating her original logo and website years ago (when she was just launching her business), to the recent project we’ve just completed, designing her more sophisticated logo design and brand guidelines. As a start-up, small businesses you have a vision for your company. You think about what you want that to look like and how it may grown, or stay small, but it’s important to constantly evaluate your brand, collateral, website (and all marketing touchpoints) as your business does expand. It may not always be what you intended as a one-woman-show, years prior. It may focus on a different market segment, or offer additional services, or simply just have grown into a more sophisticated business. Whatever that means for you, your brand visuals should always keep up with you. 

We love how this simple, sleek design, feels calming and sophisticated at the same time. 

Do you find yourself wondering if your brand is still reflective of your business? Take a look at our (life-changing, world famous) creative brief here, to help evaluate where you and see if it’s aligned. Or as always, feel free to contact us directly for a brand and/or website audit.