Dallas-based photography and videography studio When it Clicks just got a bold new brand identity! Strong lines form a clean but impactful graphic for When it Clicks, while a deep navy anchors this bold color palette. In an industry dominated by feminine design, we love to see a brand willing to take the plunge on a more gender-neutral look.
Reminiscent of a clicking camera lens, their versatile graphic shape works in multiple applications. The full logo with text brings an icon-version of their graphic into play with refined typography and personalized touches (like the “established” date). On the other hand, a simplified graphic interpretation works well for photo overlays and other branded elements. There’s a lot to love about this new Dallas logo design for When it Clicks; we have a feeling their potential clientele will feel the same way.
Congratulations to When it Clicks on a fresh brand identity and bold logo design. We love how your personality shines through in every element, and we’re sure this Dallas logo design will serve you (and your clients!) well.
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