We are SO excited to see that Instagram has finally incorporated a feature we (and many of you!) have been lacking since the start: multiple accounts. This is big news!
Finally, Instagram has incorporated an easy way to switch back and forth between your personal Instagram account and your company’s Instagram account. Translation? It just got WAY easier to frequently post awesome content on both accounts. Instead of logging out of one account to access the other, both accounts are now easily accessible from one tab within the Instagram app—no logging out necessary.
We’ve put together a quick tutorial on how to add an account, so you can start seamlessly posting both personal and branded content:
1: Log into Instagram: It doesn’t matter which account you use to login; after this, they’ll both be accessible! From your profile page, click on the three dots in the top right corner to access your account settings.
2: Add Account: Scroll down to the bottom of your account settings, to the last section. Select “Add Account” and enter your other account’s username and password. Ta-da!
3: Switch Accounts: Now switching accounts is a breeze. A new triangle tab underneath your username in the top left corner of your profile page has appeared. Tapping the triangle will drop down all your account names; from here, it’s easy to toggle back and forth between both (or multiple!) accounts.
OR you can also switch accounts using the profile picture icon in the bottom right corner. Just hold down for a moment on your icon to access the account toggling menu from this location.
* Tip: do be cautious about which account you are currently using. Now that it’s so easy to switch, you’ll want to make sure you’re logged into the appropriate account when you’re liking photos and following other Instagrammers. You’ll note that your home feed also changes to show photos followed by each individual account, so make sure you’re using the right account to see the content you want to see.
Why we love it: this new Instagram feature makes it easier than ever to develop a brand presence across all social media. Posting branded photos specific to your company (not just your personal account) creates a cohesive, professional look across the board. Need tips for all the awesome styled photos you’re going to capture for your brand? Head on over to our post on taking easy styled photos (all you need is an iPhone and some natural light!).
Follow us @doodledoginsta or #doodledogcreative so we can see all the inventive ways you put this new feature to use! We’re excited to see your branded content come to life on social media. Happy instagramming!
