Doodle Dog Creative

Doodle Dog Creative is a creative agency headquartered in Dallas and Austin, Texas, specializing in branding solutions, website design and development and search engine optimization. We create smile worthy concepts that capture personality and inspire brands.

Jennifer Crenshaw Brand Design Update

October 29, 2015

Doodle Dog goes way back with Dallas-based photographer Jennifer Crenshaw. We first crafted her original brand and website back in 2012, when she had only been in business for about a year. Since then, we have loved watching her business boom with new appointments and happy clients! With the growth of Jennifer’s clientele, we also saw a shift in demographic as Jennifer’s business began to attract a more specific target market. For that reason, we worked together with Jennifer to refresh her brand in a way that would appeal to her desired demographic. When we design an updated brand and website for a client like Jennifer, we seek the perfect balance between brand recognition and a polished update. We don’t want to lose existing clientele in our efforts to pursue a new target audience. Over time (and growth!), it’s important to keep your brand focused on the clients you want to attract. The tricky part is to do that while holding onto what you’ve built in existing client trust and brand recognition. For Jennifer Crenshaw, we evolved a brand that still had lots to love—but a more specific audience to attract. We cleaned up this photographer’s brand for a more crisp, simple, and elegant look that will better appeal to her changing clientele. Her responsive website is also a new addition that brought Jennifer’s modern update to digital life. However, we held onto recognizable brand elements like Jennifer’s signature color blocks. We also kept the same look for Jennifer’s refreshed logo, but with a new typeface that better speaks to her polished brand update. We think Jennifer and her target demographic are going to fall in love with this updated brand and website: Screen shot 2015-10-29 at 10.43.23 AM   Screen shot 2015-10-29 at 10.46.32 AM   Screen shot 2015-10-29 at 10.44.54 AM   Screen shot 2015-10-29 at 3.28.06 PM   Screen shot 2015-10-29 at 3.28.24 PM   Screen shot 2015-10-29 at 3.28.36 PM      
SHARE THIS POST:
Previous Post
Next Post
sort by
BRANDING WEB DESIGN STRATEGY

never miss a thing

sign up for our newsletter and recieve tips, tools, and notifications for upcoming events

LET'S CONNECT! @doodledoginsta
New Work: Lovely new #logo and #branddesign for Ka New Work: Lovely new #logo and #branddesign for Kane & Co, a unique Dallas event, floral and interior designer. ⁠
⁠
.⁠
.⁠
.⁠
.⁠
#webdesign #wordpress #branddesign #ohwowyes #creativepreneur #femalefounder #smallbusiness #calledtocreate #thatssodarling #pursuepretty #makersmovement #makeithappen #agency #communityovercompetition #design  #dallas #austin #interiordesign #floraldesign, #eventdesign, #dallasdesigner, #highlandvillage, #prestonhallow
“Creativity is just connecting things. When you “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” ⁠
⁠
—Steve Jobs⁠
⁠
#creativity #creativeinspiration
New work. @countryclothesline - #retail and #ecomm New work. @countryclothesline - #retail and #ecommerce for fine fabrics!⁠
⁠
⁠
.⁠
.⁠
.⁠
.⁠
#logodesign #ecommercebranddesign #branddesign #ohwowyes #creativepreneur #girlboss #theeverygirl #smallbusiness #calledtocreate #thatssodarling #pursuepretty #makersmovement #makeithappen #agency #communityovercompetition #design  #dallas #austin

 

 

Can we make a difference in your business?
Request a copy of our media kit.

 

    Although we call Texas home, we happily work with clients worldwide.

    MONDAY-FRIDAY 8:00 AM – 5:00 PM CST

    Hosting Payments FAQ Join Our Team Speaking
    SUPPORTPRIVACY POLICYSITEMAP
    © 2022 Doodle Dog Creative

    Navigate

    • HOME
    • ABOUT
    • BRAND DESIGN
    • WEB DESIGN
    • PORTFOLIO
    • OUR PROCESS
    • SUCCESS STORIES
    • RECENT WORK
    • CONTACT

    Resources

    • CREATIVE BRIEF
    • SMALL BIZ TOOLS
    • FAQ
    • LOGIN
    • SUPPORT