We were so excited and honored to be selected to design and develop the brand identity and website for a new resource to impact and really help the education community. Teachers and Company is an organization and website made by teachers who want to share tools, resources and reviews to help each other grow. There is a page dedicated to discounts from large name brands who are willing to provide discounts exclusively for teachers (who doesn’t love their featured brand – The Container Store), there is also a page for teachers to review companies who they’ve had the opportunity to work with, a section for job listings, community posts, and last but certainly not least, an entire resource library of lesson plans, tips, and more to help teachers in their everyday classroom environment. The organization founders have huge plans for this site and brand and we can’t wait to see what they do with it! Take a look at the logo, marketing collateral, social profiles, mass emails, and much much more that we’ve created for them below!
And what’s even better? We have a behind-the-scenes interview with the talented people behind Teachers & Co. right here for you to read. Check it out:
What do you do?
We are a newly launched educator-focused website, putting the power back in the teachers hands. Our website provides teachers and parents with free classroom resources, includes peer reviews on educational partners and products, and offers teachers discounts from companies across the country. We also provide a community blog with educator authors discussing pressing topics in education.
Why did you start your business?
We began as a group of educators, wanting to give back to the education community. Imagine what would happen if teachers, parents and students began to rate education products like we review restaurants? The power will be unstoppable. The end result will be meaningful.
What is unique about your business?
Teachers and Company provides free access to over 4 million educators nationwide and their student’s parents. We want these educators to have their voice back. We want to give them the power to review, communicate, and collaborate on their own terms. We are an agile need to know space.
Do you need help with 6th grade math homework? – We’ve got you covered!
Do you need to know what real teachers AND parents are saying about that new reading program – We’ve got you covered!
Or maybe you are looking for a coupon/discount for organizing my classroom – We’ve got you covered!
Why did you decide to work with Doodle Dog?
Like everything we do at Teachers and Company we want the only the highest quality and we knew from experience and word of mouth that of course and it was Doodle Dog!
What’s your favorite part of your new look?
It’s clean, uncluttered, and easy to use!
What advice would you give someone considering a rebrand or relaunch?
Pick a great partner, plan, plan and then plan some more. But be sure to take your time. Don’t set your expectations to do it all overnight. We have a great team, and everyone contributes their strong suits, so in the end the culmination is a success. And don’t forget to relax; it will all come together!
What are people saying about your new brand and site?
We have already had folks comment on how clean the site looks. Many educator sites are cluttered, outdated and hard to navigate. We have had lots of positive feedback so far on the ease of use. We of course, always want more feedback, so tell your friends to stop by and tell us what they think and leave us a note!
What three word would you use to describe your business?
TEACHER. VOICE. EMPOWER.
What’s on your playlist?
There is a team of us, but we all love some old school rock and roll. Our Chief Academic Officer has Janis Joplin queued up, and our Chief Officer of Operations is always listening to Bruno Mars and Taylor Swift!
Where do you like to shop?
We are huge fans of auctions, antiques and soon to be ‘tiques. We always find some little thing we just cant live without. It is a part of our team culture to shop together! Oh, and The Container Store because once you buy that many treasures you are going to need some storage!
Where do you find inspiration?
From our CAO, “I love to watch the tide come in, the colors-sounds-smells; they make my mind spin with new ideas.”
Our COO says, “In daily life. Since we are still in and out of schools everyday across the country, it’s easy to see the problems that exist, and my mind works on overdrive thinking of how Teachers and Company can support teachers and improve the quality of education in our country.”
Anything else you’d like to mention?
Welcome to Teachers and Company! THE NATION’S ONLY ONLINE EDUCATION COMMUNITY FOCUSED ON EMPOWERING TEACHERS, PARENTS AND EDUCATION COMPANIES, AT THE SAME TIME.
For Teachers. By Teachers.
Stop by say hello we are here to serve!