Fun Fitness Brand gets Whipped into Shape: Introducing Fusion Fit

We loved working on the brand identity for Fusion Fit, started by two friends with the same goal: to develop a workout for women that incorporated cardio, resistance training and stretching exercises all in one. Together they created a fun and great way for women all over Austin to get into shape. Boot camp info, workout playlists, fitness and recipe articles are just the tip of the iceberg on this website. We wanted to create something that personified these girls and their business, and we think this modern and bold website and branding design did just that. Take a look! Here is their simple and defined logo: A quick look at their business cards and simple promotional postcards that were handed out at various colleges and around Austin: And of course, their new site: The inspirational maxims in different fonts at the bottom reflect their young and vibrant style, all fit under the same blue chromatic scale. This page of the website is truly unique and ever so hip. You can submit your idea of the perfect workout playlist as well as peruse through other users’ playlists for a variety of tunes to test that endurance during your workouts. If they like yours it could be featured!!