To blog or not to blog?

YES! BLOG! Guest blog. Invite guest bloggers. Get featured. Form a community, a network and a following. Each Blog post adds to the total page count of your website, so fill your website with content that reflects your knowledge, insight, and expertise. Ther’s no faster or better way to expand your site and help attract Google’s attention. Key Advantages

• Improving your SEO (Search Engine Optimization) By blogging daily with relevent and compelling content, the more likely you will drive your target market in the right direction towards your site. With the ability to generate as much content as you want on a blog, the higher your rank on search engines and the further your online reach becomes.
• Creating a following A blog is a great way to get the conversation going. Bringing together a community with similair interests gives you the opportunity to garner a following that is beneficial for everyone involved. Getting people to subscribe to your blog can be a challenge, but a constant point of contact with your client base keeps your business at the top of consumers minds.
• Connecting with target audience Informative and thought-provoking posts not only lead to more followers, but a chance to build a strong relationship with an audience that is interested in what you have to offer.
• Position yourself as an expert in your industry Maintaining that following, connection and improved SEO through a blog allows you to demonstrate your expertise. It’s okay to show off from time to time.
• Keeping your website fresh Whether you post daily or a couple of times a week, your efforts will ultimately help keep your website updated and fresh for any incoming visitors. Nobody enjoys dull posts so always make sure they are interesting, relevant and possibly lead to discussion with your followers.

TIPS: Make sure your blog/site has a button for RSS. An RSS feed is a way for followers to keep up with your latest posts. Generally we place an RSS icon on the top of your blog along with any social icons so that when readers click on it they have the ability to subscribe to your site so that everytime you add a new posts they receive a notification either by email or another format (depending on how they subscribed). Directing your readers to your RSS is a great way to get readers to stay up-to-date and increase your readership as a whole. Sign up for the Doodle Dog RSS by clicking here or going to the button on the top right side of the blog (next to the facebook and Twitter buttons). Create a publication calendar. Creating a monthly calendar of what you’re going to write about will help you stay motivated and think of great post topics. This can also help you stay ahead a bit – if you know you’re writing 8 posts that month you can write them all in the beginning of month and set them all to post throughout the various weeks so that you aren’t responsible for writing them on busy days that you have. So you know you need to blog more often but don’t have the time, or just need help coming up with ideas? Shoot us an email and we’ll be happy to help! Happy Blogging!