Doodle Dog Creative

Doodle Dog Creative is a creative agency headquartered in Dallas and Austin, Texas, specializing in branding solutions, website design and development and search engine optimization. We create smile worthy concepts that capture personality and inspire brands.

Heather Gardner’s New Brand Identity and Website

September 27, 2012

Heather Gardner Weddings, formally known as La Dolce Vita Weddings, was a fun-loving, easy-going, smile-worthy brand stuck in an uptight, formal and traditional identity.
When we met business owner Heather Gardner, we quickly picked up on her love of life, sweet personality and happy-go-lucky attitude, so after our first brainstorming and creative brief meeting we knew what we had to do. We needed to create a brand identity that represented her personality (which was a valuable asset to her brand) in a better light.
We started with vibrant watercolor tones, hand drawn imperfect circles, and playful fonts, and incorporated nostalgic song lyrics and detailed textures to add even more depth to the brand identity. A small hand drawn star filled with the same colors and textures that are found throughout the brand is the detail that ties it all together.
Here’s a look at the before and after from old to new…
 

wedding planner blog design, branding for wedding planner, wordpress site for wedding planner, austin, texas, dallas, branding agency, website designer

And a shot of the business cards… (we’ll show you the printed version soon!)  

wedding planner blog design, branding for wedding planner, wordpress site for wedding planner, austin, texas, dallas, branding agency, website designer

And of course no brand is complete without “accessories”, tags, letterhead, envelope, stickers and more were created.

wedding planner blog design, branding for wedding planner, wordpress site for wedding planner, austin, texas, dallas, branding agency, website designer

And a couple shots of her new site…

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Here is a look at the inspiration pages gallery that Heather can create for each of her weddings – with a note about each couple…

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  and one more shot of the site…

  From the logo, business cards and collateral material to the packaging and custom designed wordpress site and blog combo, the entire brand is a great representation of Heather’s sunny personality and business outlook. Thanks Heather for a great experience getting to know you and your brand!
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This visual identity was entirely inspired by the This visual identity was entirely inspired by the Spanish tile that was perfectly placed throughout the property. It was the perfect element to inspire the logo design, color palette and detailing throughout the brand communications. #spanishinspired #tile #interiordesign #brandidentity #branding #brandagency #logodesign #weblaunch #webdesign
Can't get enough of this new #weddingvenue #brandd Can't get enough of this new #weddingvenue #branddesign launch. Inspired by the Spanish tile that can be seen throughout tiny details on the property and the architectural elements of the woodwork of the venue itself - the logo design and brand as a whole work together flawlessly to give online visitors a glimpse into what they will experience. Welcome to the #doodledog family, @lahaciendaonsnowhill!⁠
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 #eventprofs #eventpros #venue #eventvenue #brandidentity #logodesign #brandlaunch #spanishinspired #creative #florida #austin #womenownedbusiness #smallbusiness
Happy little pattern. #brandlaunch . Welcome to Happy little pattern. #brandlaunch

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Welcome to the #doodledog #brand #family, Camille! We're so excited to launch Golden Hour Live Art, a live art event experience unlike any other. Based in #austintexas and creating beautiful, one-of-a-kind works of art for couples and families to enjoy for decades to come. ⁠
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