We were beyond thrilled when local Austin wedding photographer, Cassie Rose Photography came to Doodle Dog in search of a bold, unique, tattoo inspired brand identity for her business. We love when our clients are confident enough to let their personalities shine through their branding, and Cassie was just that.
During our first meeting Cassie told me all about her ideal target market. She was looking for someone similar to herself; someone who wasn’t taking life to seriously, wasn’t afraid to go against the norms or the trends and someone who was living the Austin motto “keep Austin weird.”
So we started by creating a tattoo style logo, which of course had to play up the name “Cassie Rose”
Next, we went straight to the web, with a grungy, cement style background – with a slight ivory overlay to tame down the roughness just a hair. The background was the perfect brand element to help make the bold red and green tones in the logo pop off the page.
Here’s a look at some of the interior pages (this is Cassie and her adorable daughter below)…
And of course, no site is complete without their convenient contact form, to help drive leads to their inbox!
Stay tuned, while we develop more of the Cassie Rose brand from business cards to marketing materials, and in the mean time, if you would like to chat with us about a branding or web project for your business, click here!