Thursday Therapy goes Nationwide with a Brand Identity

In 2009, Michelle Loretta of Sage Wedding Pros began a venture to bring wedding pros together at a social event she entitled, “Tuesday Toast.” After working closely with Michelle, Kelly Simants of Sage Wedding Pros sought to introduce the idea on Texas turf, bringing what has evolved into Thursday Therapy to Dallas. The monthly meetings have become a calendar staple for wedding pros across the DFW area, and it wasn’t long before Doodle Dog was brought into the mix to create a brand identity and online marketing source for the event that has now spanned nationwide. Thursday Therapy’s iconic brand graphic is sleek and slender, with martini and olive to capitalize on its esteem as high-class, laid-back, and fun for working professionals.

The look didn’t stop there, next we moved on to create marketing and promotional materials. Carrying the logo throughout, we also added aqua polka dots, hints of dark red, white and silver. From party favor tags, host invitations, call-to-action cards and even a 20 page host instruction manual the brand theme was sophisticated, sleek and memorable.

(photo by Jonathan Ivy Photography)

Next up, we wanted to create an online presence. First a nationwide host recruiter and informational based website, and then an individual site for each and every city that comes on board.

If you are interested in hosting Thursday Therapy in your city, visit www.thursdaytherapy.net and apply as soon as possible!!