Too Many Cooks in the Kitchen
We’ve all heard the saying ‘too many cooks in the kitchen ruin the meal’…. This can be applied to any type of work or business… especially the branding process. We value our friends and families’ advice and opinions but there are going to be times when too many suggestions can lead you straight back to square one. Raise your hand if you have ever been sure on ever let someone talk you out of liking something. We all think a little bit differently and when we feel a color or layout doesn’t quite fit our brand, we second guess ourselves and then resort to asking a third party, and possibly a fourth, fifth and sixth. In most cases a spouse, parent or close friend (who knows you and what you’re looking for extremely well) is ok, because they have your goals and your personality in mind, but when you start bringing in more than that, the kitchen gets crowded. The mindset I’ve found helpful is telling yourself the only person you’re trying to make happy is you or the person you’re executing the work for (your target). Be open and express exactly what it is you’re wanting and it will make the process go smoother. The littlest shape, color, idea could go a long way. We want to create something you love so it’s best to let the designer know every little detail that could make the design perfect. Always be sure to use a designer who wants to get to know: 1. what you are looking for (from colors to fonts and everything in between) 2. who your target market is 3. what your business goals are. Some like a splash of lemon in their soup and some prefer a sprinkle of pepper, but we won’t know until you let us know.