Sending an email or newsletter

Email marketing can be a great addition to your marketing plan. Since people opt into receiving your newsletter or special announcement, they are much more likely to read it than say a random house that you are targeting with direct mail. If you are looking for a professional approach to email marketing you should consider using Constant Contact. It’s a perfect option that will help you create a mass email, manage your lists of addresses, use the mandatory opt out lines at the bottom of your email and help you place images and text in an attractive format so that you aren’t just sending a standard email to each of your targets. Best incentive of all: 2 MONTHS FREE TRIAL! So, as always, you want to know what to talk about in the email:

• Be original, talk about something that they will be interested in or that they will want, not just about yourself and your business.

• Offer an incentive

• Include images

• Invite guest to an event

• Use a great subject line (more often or not this is all of the contact you will get from them)

• Try to keep your subject line under 35 character

• Avoid using words like sale, sales, marketing etc. in your subject line
• Link to more information
• ALWAYS provide a way for people to share, forward and talk about your email

And remember to brand your email. You want people to know who it’s coming from immediately just by glancing at it. If you are sending a newsletter try to come up with a consistent look and feel for it. Need Email Marketing Assistance?