
- Be original, talk about something that they will be interested in or that they will want, not just about yourself and your business.
- Offer an incentive
- Include images
- Invite guest to an event
- Use a great subject line (more often or not this is all of the contact you will get from them)
- Try to keep your subject line under 35 character
- Avoid using words like sale, sales, marketing etc. in your subject line
- Link to more information
- ALWAYS provide a way for people to share, forward and talk about your email

