What is Modern Marketing?

This week is the start of a new series to help small business owners understand modern marketing. The real action starts tomorrow with the kick-off presentation that I will be giving at the Wedding Party Studio about all the top 10 modern marketing tips, but as a prequel I have put together a list of a few explanations of terms that you will hear me refer to over the course of this series. What is Search Engine Optimization? Search Engine Optimization, also known as SEO is a process that is used to increase visibility and presence in the search engine rankings. A good search engine optimization campaign gives search engines a road map to the site and helps them understand what kind of traffic should be directed towards that site. When you move up in the ranks when using Search Engine Optimization you stay in what’s referred to as the organic area (as opposed to the paid search area). What is a blog and why do I need one? A blog is an interactive site (like the one you are on right now) that allows you to use a simple platform to edit and add content to on a regular basis. Because it is an ever changing site it helps your SEO ranking, helps create a feeling of community with your readers and keeps them coming back for more. Once your blog is online and ready-to-use, it is a free service and direct line of communication. What is Social Media Marketing? Social Media Marketing is all about using a mixture of all social media, from Facebook and Twitter to your blog, Flickr and YouTube, there are a ton of different sites out there that can contribute to your social media campaign. They all work together to share content, help you gain exposure and familiarity with your readers. What is Social Media Management? Social Media Management is an alternative to managing all of your own social media. As you have probably already discovered it is very time-consuming to manage your blog posts, facebook posts, and tweet on a regular basis. So Doodle Dog offers a monthly alternative to doing it all yourself.