and the best branding award goes to….
No matter how much I love all of the wedding details that are constantly on my mind (and blog) I still appreciate the clever parts of marketing/advertising and branding. So today I’m going back to my roots and showing you some of my all time favorite business card designs and logos. To me a business card is your first impression of someone. When you are at a networking event and you hand someone your card they put it in their pocket or purse with all of the other ones that they got that night, so your goal should be for them to remember you and think…..I should call that person/work with that person when they pull it out the next day. And as for your logo, it is the basis (or should be) the beginning of your brand and all that your company represents. So make it lasting. Make it memorable. And most of all make it interesting….and if you are thinking right now that you have no idea if yours is all of these things, or if you just lack that little necessary trait called creativity, shoot me an email and we’ll hook you up with inspiring branding in no time. So here are a few of my favorites…. Ok, so these are all great, MEMORABLE designs that you are going to probably tell someone else about later, but lets be honest, you better have a memorable name that people are not going to need to reference your card to remember, because you will have already eaten the beer jerky card above (or thrown it away if you are me). So these are great cards because they are shockingly different, but we should deinitely keep a few things in mind if you are actually trying to make someone hold onto your card: 1. Does it fit in a wallet/Rolodex or pocket? This is a must, no one has a little spot on their desk reserved just for your card…don’t be so conceited. 2.Is it going to last? Sorry Beef Jerky card you are out, and divorce lawyer card you are too (unless you can manage to fit all of your important contact information on one half of the card) because you rip in half. 3. Can you write on it? This isn’t always a necessity but I get this request a lot from clients, so depending on the industry and the client this can be very important. For more great card ideas check out: http://www.conseilsmarketing.fr/communication/comment-reussir-ses-cartes-de-visite-en-8-points Which one is my favorite? Definitely the yoga card. It is functional, creative, and lasting. Way to go yogis (isn’t that what they call themselves?)
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